If Whiskey Could Talk

The Situation

With so many different brands of whiskey out there, it can be challenging to decide which one is right for you. But what if whiskey could talk... what if whiskey could tell YOU what it's all about, what it tastes like, and how to serve it? Well, it might just make things a whole lot easier.

Proximo - Whiskey Portfolio
June 2020

If Whiskey Could Talk... What Would it Say?

We helped Proximo's Whiskey portfolio stand out in the overcrowded category by creating a unique program giving each whiskey its own chance to speak! Through semi-permanent in-store displays customized to feature changeable POS, engaging digital content from each brand, and cocktail recipes & suggestions, Proximo's whiskey portfolio was able to break through the clutter at retail and stand out amongst its sea of competitors.

Engaging Digital Content

We gave each whiskey brand its chance to shine with short engaging audio and visual content, narrated by each whiskey itself, painting a clear picture of the perfect occasions, serves, and atmospheres with captivating sound effects that transport the listener! If whiskey could talk... here's what it would say: