We were tasked with developing a compelling Cinco De Mayo program that would solidify 1800 Tequila as the leading super premium tequila in its category across the country.
1800% more, to be exact. As the leading super premium tequila, 1800 launched a Cinco De Mayo program with one goal in mind - to help consumers get more out of their Cinco celebrations. To do so, we leaned on the recipe experts at Tastemade to create and launch a robust Pinterest page where visitors could explore fun and exciting tequila cocktails along with authentic, easy to make at home, Mexican dishes sure to impress the tastebuds of everyone.
Although times are strange at the moment, and shopping behavior is (somewhat) temporarily different than ever before, we brought the program to life in store with robust POS toolkits designed for specific retail channels to encouraging shoppers to explore the many ways 1800 could take their Cinco to the next level from the comfort of their own home.
In addition to Tastemade, we partnered with Jarrito's real authentic sodas to make it virtually impossible to not end up with a delicious drink. Their wide range of flavors and huge distribution in our key markets, Jarrito's was the perfect way to amplify our Cinco program, and bring taste to the forefront!
To ensure we had a truly integrated consumer experience, we leveraged Basketful to empower consumers with the ability to shop their favorite recipes with the click of a button. Once consumers found a recipe they liked, they simply click shop now and are given a pre-populated virtual basket with everything they'll need from their favorite retailers. They can compare pricing across the different retailers, and order directly from there.
