Insights And Strategy

Custom Research

Point Your Team In The Right Direction

There’s often a gap between what people say, believe, and actually do. At Five Eighty, we bridge that gap. By combining a network of third-party data panels with first-party research, we explore the intersections of category, culture, brand, and customer. The result: insights that cut through perception, reveal true behavior, and create a foundation that guides future decisions with clarity.

Audience Building & Insights

Know Who Matters Most, And How To Move Them

Audience Development: Identify audience composition and cohorts through core demographic, category, and consumption data to build a clear, quantifiable view of the customer base.

Psychographic Characteristics: Move beyond the basics to uncover attitudes, motivations, and behavioral propensities that shape how people think, feel, and engage.

Behavioral Insight: Connect intent to action by pairing psychographics with attention metrics, shopper tendencies, and preference data for a complete view of the path from interest to conversion.

The audiences we build don’t just live in decks, they live in the marketplace. Using the same tools and intelligence systems, we make each audience immediately addressable and measurable across the purchase decision journey.

$8.29 Trillion

Estimated U.S. Retail Store Front Sales By 2030

1,000,000

Private Retail Establishments in the U.S.

$21,127

Average American 12 Mo Retail Spend

$8T in retail sales isn’t evenly distributed; we ensure our brand partners get their fair share. Our omni-channel strategies connect shelf to screen, driving growth across in-store, click-to-collect, and digital commerce. We tailor every shopper activation to retailer realities, priorities, and seasonal rhythms. With creativity and precision, we outsmart clean store constraints and win where it matters most: the point of sale.

eCommerce Planning

Plan Every Click, Page, And Promotion

At Five Eighty, we plan, build, and optimize every touchpoint across the digital path to purchase. Our expertise spans eCRM strategy, traffic drivers, content design, and seasonal promotions that keep brands top of mind and carts in motion. We refine digital storefronts through UI/UX and digital shelf insights to turn attention into action for both DTC and multi-channel retail brands.

Marketplace Strategy

Turn Marketplaces Into Measurable Momentum

We always meet customers where they are across a network of powerful marketplaces and intermediaries. Our approach drives incremental sales while leveraging marketplace intelligence to strengthen both online and in-store performance. As one of Instacart’s original preferred partners, we know how to turn marketplace ecosystems into growth engines for brands.

Connections Strategy

Where Strategy, Creative, and Commerce Converge

Journey Mapping: Analyze audience behavior and conversion points across the full funnel.

ID Moments Of Leverage: Pinpoint where influence can drive attention, intent, and conversion.

Define Comms Tasks & KPIs: Translate opportunity into clear objectives that guide message and media strategy.

Connect Message To Moment: Deliver integrated and effective comms to the right audience, with the right message, at right moment, every time.