Solv Wellness GennaMD Launch

The Context

Solv Wellness was launching a new, improved, and rebranded version of its flagship UTI supplement designed to treat menopausal symptoms. Solv Wellness needed to retain its current loyal base of consumers while recruiting new women into the brand.

The Insight

Women with chronic UTIs aren’t looking for another quiet, clinical solution. They’re angry, exhausted, and ready to fight back. Solv Wellness didn’t need to whisper about symptoms, it needed to rally an alliance against them.

The Solution

We launched GennaMD with a bold “UTIs messed with the wrong women” platform, reimagining the brand with high-impact visuals and a rallying cry that turned a supplement into a movement.

The Results

The launch successfully migrated loyal users to GennaMD while attracting new consumers, with strong performance across paid social, CTV, search, and display, proving that an unapologetically bold stance could drive engagement, trial, and sustained growth.