Corona Extra Lime Drop Summer Pops Campaign Case Study

The Context

Corona Extra was facing slowing summer sales in the Northeast as beer lost ground to RTDs and even its own beach credentials started to fade, despite massive awareness and distribution in key coastal markets.

The Insight

The pursuit of summer R&R meant grueling treks and overpriced logistics to summer destinations making this feel more like work, less like leisure. Any moment Corona beer could lower the barrier to enjoyment would be a win.

The Solution

We reminded consumers that Corona Extra's lime-drop ritual is the catalyst for a summer mindset by bringing the beach directly to consumers with our “Lime Drops, Summer Pops” omnichannel campaign.

The Results

The campaign outpaced other US markets delivering sales lifts across activated grocery, liquor, and independent stores. This campaign significantly beat media and engagement benchmarks, proving the lime-drop ritual could still move product in a crowded summer sales season.