Shopping behaviors continue to change
The evidence is clear: TikTok Shop generated ~$20 Billion in merchandise sales in 2023, social commerce buyers are expected to reach 180 Million+ by 2026, annual retail sales are expected to reach $5.2 Trillion, 70% of total retail sales are brick and mortar, and online food delivery is expected to reach $500 Million by 2027.
*Statista, NRF, eMarketer.