Omnichannel + Regional

We created the #1 ranked program in its 18 year history

Lockup of Robert Mondavi Wine, Woodbridge Wine, a basketball, and a Jimmy V illustrated portrait
A new winning legacy
For 18 years, Woodbridge and Robert Mondavi Private Selection has been a partner to The V Foundation that was founded by Jim Valvano to support cancer research. We leveraged the partnership and reimagined the program to give it the jumpstart it needed after so many years.
Bid to win local limited-edition gear
We created a hyperlocal targeted program that gave it the boost that it needed. By partnering with Matt Stevens, a well-known local illustrator from Charlotte, North Carolina we were able to connect to a broader audience and a younger target through custom art that was showcased in a limited-edition capsule collection.
A chance to do good and own a piece of history
These coveted items were on a timed drop and only available online through our program website through auction. Omnichannel programming included retail POS, on-premise events, social/digital, OOH, PR and media.
We won the hearts of off and on-premise retailers
And the results were record-breaking
Framed illustration art of Jimmy Volvano
Sales poured in. Fundraising flourished.
We dominated the local market becoming the most successful program to-date with consumer buzz, enormous sales, the largest shipping months for distributor in history and one of the most successful local partnerships for the V Foundation.
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