In an era where every marketing dollar must work harder, retail media stands out as a beacon of efficiency and effectiveness. With U.S. omnichannel retail media projected to surpass $59.98 billion by 2024, surpassing even linear TV, it's clear that retail media is not just a trend—it's the future.

Retail media offers a unique opportunity in that it utilizes first-party data from retailers, providing unparalleled targeting capabilities—critical in a world moving beyond cookies. Imagine targeting customers who not only fit your demographic criteria but have also shown a direct interest in your category, visited relevant retail locations multiple times, and even considered your competitors. This is the precision retail media offers.

Transition smoothly from generic paid social campaigns to highly targeted retail media strategies. Engage consumers who are not just interested but are actively considering purchases in your category—transforming how you allocate your media budget for maximum impact.

Embracing the Shift with Data-Driven Confidence

Over 70% of marketers are increasing their ad spend in Retail Media Networks in 2024.

The landscape is booming with over 80 Retail Media Networks available in the U.S., offering unprecedented reach and specificity.

In-store retail media ad spend is set to triple by 2027, signaling a growing trend that your brand can't afford to ignore.

These trends underscore the shift towards more targeted, data-driven advertising opportunities backed by first party data, particularly for brands looking to influence consumers at the point of purchase.

We develop a bespoke strategy that considers your key retail partners, competitive landscape, and specific goals.

Our approach maximizes reach and effectiveness, ensuring every dollar spent contributes to your bottom line and digital presence.

Continuous real-time optimization guarantees your campaigns always target the most responsive audiences, maximizing ROI.