We broke engagement records with limited-edition drip
Collectible must-haves for every NY Mets fan
We partnered with Queens, NY artist, Diego Patiño to develop custom illustrations for limited-edition NY Mets merch you could only get your hands on through the Corona sweepstakes.
Mets superstar SS Francisco Lindor sported the limited-edition jacket to drive hype and awareness along with select fashion and sports influencers. This helped garner millions of impressions and even had fans offering to pay cash to get their hands on the one-of-a-kind drip.
Consumers were driven to enter the sweepstakes on the microsite which featured a gallery of the limited-edition merch as well as a dedicated section on getting to know the artist, Digeo Patiño.
Off and On-premise retailers were provided with robust toolkits to drive additional awareness and helped secure additional floorspace.