omnichannel + national

Dewar's aces the US Open for its third straight year

The Official Scotch Whisky of the 123rd US Open
As the official Scotch Whisky of the US Open, Dewar's set out to win big in their 3rd consecutive year of the sponsorship — and we helped them do just that.
We got a jump on awareness
It started with a suite of national awareness-drivers in key golf and lifestyle verticals including print, podcast sponsorships, and publisher partnerships. Then we got hyper-local in the US Open’s host city of Los Angeles with OOH placements in high-traffic areas like the LAX concourse.
We drove hype through social
Dewar's partnered with the likes of Michael Block, Roger Steel and Golden Tate which garnered over +3.1M impressions and the most engaged video earned over 250K plays. With additional boots-on-the-ground creating real-time content, fans got a front-row seat to everything Dewar's was up to at the tournament.
LTOs included new RTDs
We continued Dewar’s annual limited-edition release of the 19 Year Champion’s Edition and expanded on the official Lemon Wedge Cocktail with a new to market RTD sold onsite. The Lemon Wedge was served at nearly 80 event locations with over 27K consumed during the tournament.
We achieved Commercial Harmony™
From start to finish the campaign was a huge success — with seamless sponsorship and partner integrations, collaborations across all organizations, and execution excellence leading up to and during the tournament consumers experienced the true value of a living legacy in Dewar's.
Don't just take our word for it - the program drove over 900 million impressions, over 50 tier 1 press hits, and exceeded KPIs by over 300%. Safe to say that Dewar's aced the tournament.
see more work