Our campaign started months before Father’s Day with a suite of national awareness-drivers in key golf and lifestyle verticals including print, podcast sponsorships, and publisher partnerships. Then we got hyper-local in the US Open’s host city of Boston with OOH placements in high-traffic areas including Logan Airport, Fenway Park, South Station, and The TD Garden.
To add another layer of flavor to the event, we helped Dewar’s roll out their 2022 19 Year Champion’s Edition LTO and debuted their new Lemon Wedge cocktail at the tournament. Both were served on-site and then distributed nationally, driving liquid to lips in Boston and beyond.