omnichannel + national

Dewar's aces the US Open for its second straight year

Dewar's Ad in a magazine
The Official Scotch Whisky of the 122nd US Open
Scotch and golf go together like golf and scotch, especially with the last day of the tournament falling on Father’s Day, a major power period for scotch purchases. It was the perfect moment to drive awareness of Dewar's premium aged marques.
We swung big
Our campaign started months before Father’s Day with a suite of national awareness-drivers in key golf and lifestyle verticals including print, podcast sponsorships, and publisher partnerships. Then we got hyper-local in the US Open’s host city of Boston with OOH placements in high-traffic areas including Logan Airport, Fenway Park, South Station, and The TD Garden.
Dewar's OOH placement
Dewar's OOH placement
Dewar's OOH placement
Dewar's OOH placement
We went mobile
The campaign came to life across a mix of digital and social through collaborations with paid influencers (including Roger Steel), and US Open weekend partnerships with Golf Week, The Score, and a custom Draft Kings DFS activation. We were on top of the tournament, and top of mind across the fan base for golf and scotch whisky.
Various digital marketing placements in mobile phones
We raised the bar
To add another layer of flavor to the event, we helped Dewar’s roll out their 2022 19 Year Champion’s Edition LTO and debuted their new Lemon Wedge cocktail at the tournament. Both were served on-site and then distributed nationally, driving liquid to lips in Boston and beyond.
Various Dewar's PR examples
We finished on top
The program was a runaway success that drove over 100 million impressions, increased demand for Dewar’s 15 Year by 111%, and gave the entire Dewar’s portfolio a 5% sales boost.
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