OMNICHANNEL + REGIONAL

Corona celebrates the Jets in a BIG way

Spreading love and joy to Gang Green Nation

As the official cerveza of the NY Jets, Corona tapped into the passion Jets fans have for memorabilia. We partnered with well-known local NYC illustrator and muralist, Jason Naylor to develop custom artwork for limited-edition collectibles and gear only available through a Corona branded sweeps on social media.

Kicking off the season with excitement

During the Jets first game at home, we developed and managed a live experiential event at MetLife Stadium to welcome fans back. Jason Naylor painted his custom artwork on an oversized helmet in the main concourse creating huge buzz at the stadium and in the media. After the event, the Jets made the helmet a permanent piece for the entire season which led to additional exposure and awareness.

Hype was abundant

Building upon the momentum of the season home opener, Jason added to the anticipation through social teaser posts, driving additional awareness and excitement.

Phone screens showing social media teaser posts

Stats worth celebrating

This sports partnership programming was highly impactful and led to Corona’s success with consumers and sales in retail, in bar networks, at the stadium, and with added media coverage.

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